Debates about the purpose of business in society are as old as the history of the corporation. But in recent years, particularly since the financial crisis, there has been a growing debate about the recent dominant view that the purpose of business is to maximise profit and a growing movement of companies seeking to have a purpose beyond profit.
This course discusses why purpose matters and why now, exploring:
- The challenges facing society and the systemic drivers contributing to them
- How business being purpose-led can help in addressing these challenges
- The changing views of regulators and investors
- The growing purpose movement and the risk of purpose wash
20 -25 minutes to read
Further time will be needed to reflect on the questions at the end and to explore the additional content in the Resources section.