Business as a force for good
We are an independent charity whose purpose is to create a better society through better business. We help business to be inspired and guided by a purpose that benefits society and respects people and planet.
Our work is about stimulating and energising a different way of thinking and behaving in business. We believe businesses across all sectors and sizes can be a force for good. To maximise our impact we work primarily with senior people in large companies.
We also convene forums and events, and work with investors and influencers from wider society, including NGOs, academics, business schools, coaches and advisors, to help create the environment for purpose-led business to thrive.
Business as a force for good
We are an independent charity whose purpose is to create a better society through better business. We help business to be inspired and guided by a purpose that benefits society and respects people and planet.
Our work is about stimulating and energising a different way of thinking and behaving in business. We believe businesses across all sectors and sizes can be a force for good. To maximise our impact we work primarily with senior people in large companies.
We also convene forums and events, and work with investors and influencers from wider society, including NGOs, academics, business schools, coaches and advisors, to help create the environment for purpose-led business to thrive.
Podcast Series
Our podcast series explores the challenges and complexities of creating and running a purpose-led business. Speaking with influential leaders and change makers from across business and industry, this series features conversations which uncover the inner motivations of these visionary individuals, while exploring their invaluable experiences in leadership roles.
If you click on the icon it will take you to a page where you can listen to the podcasts using your preferred podcast player
Learn more about our work over the last year and the progress we are seeing.
What is a purpose-led business?
A business with a purpose that envisages a positive impact on the world and understands that business is essentially a series of relationships where people are treated as a ‘someone not a something’.
What does Blueprint do?
Our work is about stimulating and energising a different way of thinking and behaving in business. We work with businesses and those who influence them.
Download the Blueprint Principles & Framework
Our Five Principles of a Purpose Driven Business set out a call to action, whilst our Framework to Guide Decision Making provides a route map to behavioural change.
Start your business's purpose journey
To facilitate the practical application of Blueprint we have developed an illustrative journey that can help companies understand what might be involved.
“ We worked with Blueprint for Better Business to establish our purpose as a bank that champions potential, helping people, families and businesses to thrive. Blueprint for Better Business supported us to think more widely about our purpose and what is needed to bring it to life across our organisation.
Expectations of companies are changing as stakeholders look for organisations to deliver not only financial performance but also positive contribution to society, benefitting customers and communities as well as shareholders. In line with these expectations, we are focusing on three areas where we believe we can make the biggest impact- supporting enterprise, building financial confidence and taking a leading role in tackling climate change. Purpose is thinking about business in a much wider sense than before. It is about our role in and connection to society and the communities we serve. If our customers succeed, so will we.”
“ Blueprint has been a crucially important critical friend throughout our purpose journey. Without them, I doubt we would have been able to achieve the depth of understanding we now have about the value our business could bring to society. Working with Blueprint has broadened our thinking and given us tools to openly, critically and collectively make decisions which positively impact a wider group of stakeholders than we ever thought possible.”
“You [Blueprint] have been a meaningful and long lasting impact, not just on us individually as leaders but the business as a whole, helping define and change strategy which means we are thinking for the long term for all stakeholders and having an impact as a business on society… … We are better leaders and a better organisation because of you.”