Blueprint

Business as a force for good

We are an independent charity whose purpose is to create a better society through better business. We help business to be inspired and guided by a purpose that benefits society and respects people and planet.

Our work is about stimulating and energising a different way of thinking and behaving in business. We believe businesses across all sectors and sizes can be a force for good. To maximise our impact we work primarily with senior people in large companies.

We also convene forums and events, and work with investors and influencers from wider society, including NGOs, academics, business schools, coaches and advisors, to help create the environment for purpose-led business to thrive.

Business as a force for good

We are an independent charity whose purpose is to create a better society through better business. We help business to be inspired and guided by a purpose that benefits society and respects people and planet.

Our work is about stimulating and energising a different way of thinking and behaving in business. We believe businesses across all sectors and sizes can be a force for good. To maximise our impact we work primarily with senior people in large companies.

We also convene forums and events, and work with investors and influencers from wider society, including NGOs, academics, business schools, coaches and advisors, to help create the environment for purpose-led business to thrive.

What is a purpose-led business?

A business with a purpose that envisages a positive impact on the world, understands it is a series of relationships where every person is a ‘someone not a something’.

How does Blueprint work with business?

Our work is about stimulating and energising a different way of thinking and behaving in business. We work with businesses and those who influence them.​

Start your business's purpose journey

To facilitate the practical application of Blueprint we have developed an illustrative journey that can help companies understand what might be involved.

Blueprint for Better Business challenges companies to be a force for good and contribute to a better society. Such a system is fundamentally about delivering a basic social contract comprised of relative equality of outcomes; equality of opportunity; and fairness across generations.

Blueprint’s Five Principles provide guidance for businesses and reflect the foundations needed for responsible business: honesty and fairness; good citizenship; responsible employment; guardians for future generations; and a purposeful business that delivers long-term sustainable performance.

Mark Carney Former Governor of the Bank of England