Blueprint

Business as a force for good

We are an independent charity whose purpose is to create a better society through better business. We help business to be inspired and guided by a purpose that benefits society and respects people and planet.

Our work is about stimulating and energising a different way of thinking and behaving in business. We believe businesses across all sectors and sizes can be a force for good. To maximise our impact we work primarily with senior people in large companies.

We also convene forums and events, and work with investors and influencers from wider society, including NGOs, academics, business schools, coaches and advisors, to help create the environment for purpose-led business to thrive.

Business as a force for good

We are an independent charity whose purpose is to create a better society through better business. We help business to be inspired and guided by a purpose that benefits society and respects people and planet.

Our work is about stimulating and energising a different way of thinking and behaving in business. We believe businesses across all sectors and sizes can be a force for good. To maximise our impact we work primarily with senior people in large companies.

We also convene forums and events, and work with investors and influencers from wider society, including NGOs, academics, business schools, coaches and advisors, to help create the environment for purpose-led business to thrive.

What is a purpose-led business?

A business with a purpose that envisages a positive impact on the world, understands it is a series of relationships where every person is a ‘someone not a something’.

How does Blueprint work with business?

Our work is about stimulating and energising a different way of thinking and behaving in business. We work with businesses and those who influence them.​

Start your business's purpose journey

To facilitate the practical application of Blueprint we have developed an illustrative journey that can help companies understand what might be involved.

We worked with Blueprint for Better Business to establish our purpose as a bank that champions potential, helping people, families and businesses to thrive. Blueprint for Better Business supported us to think more widely about our purpose and what is needed to bring it to life across our organisation.

Expectations of companies are changing as stakeholders look for organisations to deliver not only financial performance but also positive contribution to society, benefitting customers and communities as well as shareholders. In line with these expectations, we are focusing on three areas where we believe we can make the biggest impact- supporting enterprise, building financial confidence and taking a leading role in tackling climate change. Purpose is thinking about business in a much wider sense than before. It is about our role in and connection to society and the communities we serve. If our customers succeed, so will we.

Alison Rose Chief Executive Officer of NatWest Group