Blueprint

Business as a force for good

We are an independent charity whose purpose is to create a better society through better business. We help business to be inspired and guided by a purpose that benefits society and respects people and planet.

Our work is about stimulating and energising a different way of thinking and behaving in business. We believe businesses across all sectors and sizes can be a force for good. To maximise our impact we work primarily with senior people in large companies.

We also convene forums and events, and work with investors and influencers from wider society, including NGOs, academics, business schools, coaches and advisors, to help create the environment for purpose-led business to thrive.

2594 Blueprint for Business Wheel Original Adapted THIS ONE 750h

Business as a force for good

We are an independent charity whose purpose is to create a better society through better business. We help business to be inspired and guided by a purpose that benefits society and respects people and planet.

Our work is about stimulating and energising a different way of thinking and behaving in business. We believe businesses across all sectors and sizes can be a force for good. To maximise our impact we work primarily with senior people in large companies.

We also convene forums and events, and work with investors and influencers from wider society, including NGOs, academics, business schools, coaches and advisors, to help create the environment for purpose-led business to thrive.

Inspire

Provide credibility and push boundaries
Inspire and nurture the will, rationale and courage for change by creating space for continuous dialogue, critical reflection and sense-making of what it means to be a purpose-led business

Activate

Encourage action at scale
Create and be part of spaces to develop the skills and confidence to disrupt 'status quo' practices and create conditions for change to flourish

Amplify

Support social contagion and momentum
Capture and share stories to build courage, share learning and facilitate / collaborate to catalyse change in early majority and strengthen the movement

What is a purpose-led business?

A business with a purpose that envisages a positive impact on the world and understands that business is essentially a series of relationships where people are treated as a ‘someone not a something’.

What does Blueprint do?

Our work is about stimulating and energising a different way of thinking and behaving in business. We work with businesses and those who influence them.

Start your business's purpose journey

To facilitate the practical application of Blueprint we have developed an illustrative journey that can help companies understand what might be involved.

Knowledgebase

Drawing on what we are learning from our work with business, we created a Knowledgebase to help you to incorporate our thinking and approach into your work. The content is aimed at help  practitioners in business and coaches, consultants and advisors to business. 

The Knowledgebase is arranged in four sections: Inspiration, Shared Understanding, Articulation and Bringing purpose to life. 

This section explores in detail Blueprint’s view of what it means to be purpose-led, the thinking behind our approach and the provenance behind this thinking.

This section explores assumptions and beliefs and how to build a shared understanding of what it means to be purpose-led – in particular with senior leadership teams.

This section explores how to articulate a purpose that is inspiring, authentic & practical and start to create a link between purpose and strategy and avoid purpose wash.

This section explores the critical work that brings purpose to life and ensures a business is purpose-led in practice including strategy, culture, governance and how to assess progress to aid learning and inform strategy.

Podcast Series

Our podcast series explores the challenges and complexities of creating and running a purpose-led business. Speaking with influential leaders and change makers from across business and industry, this series features conversations which uncover the inner motivations of these visionary individuals, while exploring their invaluable experiences in leadership roles.

If you click on the icon it will take you to a page where you can listen to the podcasts using your preferred podcast player

Blueprint has been a crucially important critical friend throughout our purpose journey. Without them, I doubt we would have been able to achieve the depth of understanding we now have about the value our business could bring to society. Working with Blueprint has broadened our thinking and given us tools to openly, critically and collectively make decisions which positively impact a wider group of stakeholders than we ever thought possible.

You [Blueprint] have been a meaningful and long lasting impact, not just on us individually as leaders but the business as a whole, helping define and change strategy which means we are thinking for the long term for all stakeholders and having an impact as a business on society… … We are better leaders and a better organisation because of you.