An independent charity
How can business be a force for good in the AI age?
The decisions being made right now – in boardrooms, in governments, in technology companies – will shape the future billions of people inherit.
We help leaders get those decisions right.
WhY NOW
We have become powerful. But have we become wise?
Every major technological shift, from the steam engine to the internet, has forced business to rethink its role in society. AI may be the biggest test yet. Leaders are under pressure to move faster, automate more and cut costs.
- Late 1700s The Industrial Revolution
- Late 1800s Electricity
- 1990s The internet
- Now Artificial intelligence
Many leaders are now asking a harder question:
How do we embrace AI without losing sight of what makes us human?
The future we want
We believe AI can help create a future where:
- technology enhances human capability, rather than replacing it
- trust grows, instead of eroding
- business creates value for society, as well as shareholders
- human dignity sits at the heart of every decision
A more human future is possible. It won't happen by accident.
What we do
We guide leaders to build that more human future
AI is too important to leave to technology companies or regulators alone. We bring together people from business, government, academia, civil society and investment to tackle the hard questions, in confidence and in good company, with four free key offerings:
Leadership conversations
Practical frameworks
Coalition building
Thought leadership
For over 15 years, we’ve worked quietly alongside leaders of some of the UK’s largest companies, helping them build businesses that serve society as well as shareholders. Now, we’re helping them make sure AI serves people, and not the other way round.
years working with senior leaders of major UK businesses
leaders in our Purpose in Practice and Coaches & Consultants communities
FREE
all our frameworks, knowledgebase and thought leadership
What makes us different
Most AI ethics frameworks focus on risk.
We start with human dignity.
Risk, compliance and efficiency matter, but on their own they’re a poor guide to the future. Our thinking draws on a long tradition centred on the dignity of every person and the common good. Here’s what that changes in practice.
Consider: Should we use AI to run our customer service?
- What happens to the people who do this work today?
- Will people still have a person to turn to when it really matters?
- Does it make our work more meaningful, or only cheaper?
These questions tell you what the decision does to people, and what kind of organisation it makes you.
- Does it comply with data protection law?
- What happens when the AI gets an answer wrong?
- Could it damage our reputation?
Both sets of questions matter. Our framework helps you ask both.
Our framework for human-centred AI
Our guide helps organisations ask better questions – not just about risk and compliance, but about purpose, people and the kind of organisation you want to become. Inside, you’ll find:
Opening questions
to start board conversations
An assessment framework
to see where your organisation stands today
Five principles
describing what purpose-led AI looks like in practice
A workshop outline
to go deeper with your board or leadership team
"[The framework] is nudging behaviour and thought process in way that no one else in the market is doing as far as I can see ... these are the questions we need to be asking of ourselves and our organisations and very few are, due to FOMO, and it’s a relief for many to be asked to wrestle with them publicly."
BEYOND THE FRAMEWORK
Ideas and people to think with
Blueprint exists to help leaders think things through for themselves, so all of this is free and open to everyone: 15 years of tools and research, new thinking on AI and the common good, and communities of people working through the same questions.
Big questions about business, AI and the common good, explored in plain English.
Connecting people working out how to put purpose into practice, together.
All of our frameworks, research and practical guidance is free and open to anyone.
Support our work
Help keep human dignity in the room
The window to shape how AI is used is open now, and it won’t stay open for long. Decisions made by business leaders, investors and policymakers over the next two to three years will set the direction. As an independent charity, we have no products to sell and no investors to please. That independence is why leaders trust us, and it’s only possible because of supporters like you
Every gift helps. UK taxpayers can add Gift Aid.
Build a more human future, together
The future is not fixed. It is being shaped right now, by the decisions leaders make and the conversations they’re willing to have. We’d like you to be part of ours.