How can business be a force for good in the AI age?
We are an independent charity that inspires business to be a force for good in the AI age and guides leaders to build a more human future.
Our work is about stimulating and energising a different way of thinking and behaving in business. We believe businesses across all sectors and sizes can be a force for good. To maximise our impact we work primarily with senior people in large companies.
We also convene forums and events, and work with investors and influencers from wider society, including NGOs, academics, business schools, coaches and advisors, to help create the environment for purpose-led business to thrive.
Building a more human future
What is Blueprint’s framework for human-centred AI?
Helping leaders make better decisions about AI
Blueprint’s Framework for Human-Centred AI helps organisations ask better questions — not just about risk and compliance, but about purpose, people, and the kind of organisation you want to become.
The guide brings together four interconnected tools: opening questions to spark Board-level conversation, a framework to assess your organisation’s current approach, five principles that describe what purpose-led AI looks like in practice and a workshop outline to go deeper as a Board or for use in leadership teams across the business.
What is a purpose-led business?
A business with a purpose that envisages a positive impact on the world and understands that business is essentially a series of relationships where people are treated as a ‘someone not a something’.
What does Blueprint do?
Our work is about stimulating and energising a different way of thinking and behaving in business. We work with businesses and those who influence them.
Download the Blueprint Principles & Framework
Our Five Principles of a Purpose Driven Business set out a call to action, whilst our Framework to Guide Decision Making provides a route map to behavioural change.
Start your business's purpose journey
To facilitate the practical application of Blueprint we have developed an illustrative journey that can help companies understand what might be involved.
Latest thinking
Our impact
Over the last year or so we have sharpened our focus, evolved our strategy, and leaned into the one area where we feel most distinctively placed to contribute: helping businesses navigate artificial intelligence as a force for good – not just a productivity tool, but a technology that could either deepen human dignity and shared prosperity, or undermine them.
Our work to date tells us there is significant interest in this and a pressing need for answers. We are perhaps uniquely placed, with long experience of speaking to business about purpose, and with the trust and experience to operate effectively in the space between commercial interests and the policy and regulatory realm. We believe we can play an important role in catalysing this discussion. The timing is critical, there is a limited window of time to influence the development of human-centred AI.
But to take this role, we need funding and support and are seeking collaboration and sponsorship to help take this initiative forward for the next three years. If you believe as we do that there is a vital need for this initiative and can help with our programme, please contact us.
Tools and thinking for purpose-led organisations
Our knowledgebase brings together the frameworks, research, and practical guidance we’ve developed over 15 years. Free and open to everyone — structured around four areas of the purpose journey.
Testimonials
“ Blueprint has been a crucially important critical friend throughout our purpose journey. Without them, I doubt we would have been able to achieve the depth of understanding we now have about the value our business could bring to society. Working with Blueprint has broadened our thinking and given us tools to openly, critically and collectively make decisions which positively impact a wider group of stakeholders than we ever thought possible.”
“You [Blueprint] have been a meaningful and long lasting impact, not just on us individually as leaders but the business as a whole, helping define and change strategy which means we are thinking for the long term for all stakeholders and having an impact as a business on society… … We are better leaders and a better organisation because of you. ”
CEO, major FTSE 100 company
Senior business leader, UK listed company