Becoming purpose-led requires a business to articulate its why – a purpose that is inspiring, authentic & practical – and to start to create a link between purpose, strategy, decision making and culture.
In this section we explore questions such as:
- Why does the business exist and for whom?
- What makes a good purpose statement?
- How a purpose is informed by internal and external stakeholders?
- What does it mean for the purpose to inform strategy, decision making and culture?