The Knowledgebase


Becoming purpose-led requires a business to articulate its why – a purpose that is inspiring, authentic & practical – and to start to create a link between purpose, strategy,  decision making and culture.  

In this section we explore questions such as: 

  • Why does the business exist and for whom? 
  • What makes a good purpose statement? 
  • How a purpose is informed by internal and external stakeholders? 
  • What does it mean for the purpose to inform strategydecision making and culture?