An independent charity
The decisions being made right now – in boardrooms, in governments, in technology companies – will shape the future billions of people inherit.
Blueprint helps leaders get those decisions right.
Why now
Every major technological shift, from the steam engine to the internet, has forced business to rethink its role in society. AI may be the biggest test yet. Leaders are under pressure to move faster, automate more and cut costs.
Many leaders are now asking a harder question:
We believe AI can help create a future where:
What we do
AI is too important to leave to technology companies or regulators alone. We bring together people from business, government, academia, civil society and investment to tackle the hard questions, in confidence and in good company, with four free key offerings:
For over 15 years, we’ve worked quietly alongside leaders of some of the UK’s largest companies, helping them build businesses that serve society as well as shareholders. Now, we’re helping them make sure AI serves people, and not the other way round.
years working with senior leaders of major UK businesses
leaders in our Purpose in Practice and Coaches & Consultants communities
all frameworks, knowledgebase and thought leadership
What makes us different
Risk, compliance and efficiency matter, but on their own they’re a poor guide to the future. Our thinking draws on a long tradition centred on the dignity of every person and the common good. Here’s what that changes in practice.
These questions tell you what the decision does to people, and what kind of organisation it makes you.
"[The framework] is nudging behaviour and thought process in way that no one else in the market is doing as far as I can see ... these are the questions we need to be asking of ourselves and our organisations and very few are, due to FOMO, and it’s a relief for many to be asked to wrestle with them publicly."
Our practical guide for making AI decisions grounded in purpose, people and the kind of organisation you want to become. Inside, you’ll find:
Opening questions
to start board conversations
An assessment framework
to see where your organisation stands today
Five principles
describing what purpose-led AI looks like in practice
A workshop outline
to go deeper with your board or leadership team
BEYOND THE FRAMEWORK
Blueprint exists to help leaders think things through for themselves, so all of this is free and open to everyone: 15 years of tools and research, new thinking on AI and the common good, and communities of people working through the same questions.
Support our work
The window to shape how AI is used is open now, and it won’t stay open for long. Decisions made by business leaders, investors and policymakers over the next two to three years will set the direction. As an independent charity, we have no products to sell and no investors to please. That independence is why leaders trust us, and it’s only possible because of supporters like you
Every gift helps. UK taxpayers can add Gift Aid.
The future is not fixed. It is being shaped right now, by the decisions leaders make and the conversations they’re willing to have. We’d like you to be part of ours.