There is no one size fits all approach, no template to become purpose-led and the journey is rarely linear.
To facilitate the practical application of Blueprint – how do I use it? – we have developed an illustrative journey that can help companies understand what might be involved.
Based on what we are learning working with business, we have mapped out four broad phases. Each of the icons below take you to the relevant sections in our Knowledgebase where you can explore each phase in more detail.
Raise an awareness of what the world needs and what the business could become if it was purpose-led.
Build a shared understanding of what it means to be purpose-led and what it implies for the future of the business.
Articulate a purpose which acts as a ‘north star’, guiding strategy and decision making.
Create an environment in which the purpose can come to life.
How Blueprint helps catalyse this journey
All of our work is aimed at raising awareness of what a purpose-led business is and provoking a different way of thinking about the purpose of business and our assumptions about people.