The Knowledgebase

Shared understanding

An essential part of the journey to being a purpose-led business is to build a shared understanding of what it means to be purpose-led, and what it implies for the future of the business. 

This section explores different approaches to help you to develop this, both at an individual and organisational level and includes:  

  • Provoking a different way of thinking about the purpose of business and about people 
  • Raising awareness of the assumptions we make and how these influence our decision making and behaviours 
  • An exploration of what being purpose-led means for the organisation and the better world that arises through its success