There is a great difference between “having a purpose” and “being purpose-led”. Crafting or revising a purpose statement is just one element in the process of becoming purpose-led, rather than an end in itself.
This course explores:
- The purpose of purpose
- What makes a good purpose statement
- How to avoid some common pitfalls
- What is purpose-wash and how to avoid it
20-25 minutes to read
Additional time will be needed for the exercises, to reflect on the questions at the end and to explore the additional content in the Resources section.
The Resources section includes 2 workshops designed to help explore a draft purpose statement.