The Knowledgebase

Inspiration

Shared understanding

Bringing purpose to life

Exercises and questions to explore

Below are some questions to help you explore where your organisation might be in terms of building a shared understanding and to identify what your next steps might be:

  • Who is championing the work to become purpose-led?
  • How engaged are the CEO and leadership team in this work?
  • What is the motivation for, and what are the beliefs and assumptions that underpin the desire to work on this?
  • Has the leadership team created the space for debate on what it means for the business to be purpose-led?
  • Have people from different levels and from different areas and functions in the business been involved in the discussions?
  • Is there a shared understanding about what purpose-led means across the Executive committee and Board? Does the Board view its role as the collective trustees of the corporate purpose?

Exercise:

  • Reflect on the course and the questions above – what might the next steps look like?
  • Write up some talking points for a conversation you would have with the CEO / other senior leaders to help take these steps.

For further guidance you might find the following courses useful: