Our view of what it means to be a purpose-led business draws on two core ideas that we believe underpin the mindset and behaviour of people in the business:
The way people in business behave and make decisions is informed by the implicit assumptions and beliefs that are held (whether these are conscious or unconscious). In our work we therefore explore implicit assumptions and beliefs that are held by people in the business.
For a business to be truly purpose-led we believe that it will:
1. Be guided by a purpose which benefits society (delivering value by serving society)
2. Have a way of thinking about people – where each person ‘is a someone not a something’ (dignity and value of people)
The ideas that underpin this thinking are set out in detail in the Blueprint Framework and the Blueprint Principles are designed to show how a business that embraces these ideas will show up.