The Knowledgebase


Shared understanding

Bringing purpose to life

Additional resources

Blueprint content:

Links to Blueprint resources that provides context or further information on this course topic

Blueprint was pleased to be invited to present a paper at the Common Good Conference, in 2018 at the University of St. Thomas Minneapolis. In Advancing the Common Good through Purpose-led business, Charles Wookey, Helen Alford and Loughlin Hickey share the origins of A Blueprint for Better Business, the ongoing work towards advancing the common good through purpose-led business and early learnings from our work with some major companies.

External content:

Links to books & other external resources

On Aristoltle and virtue ethics: 

An introduction to Aristotle’s Virtue Ethics via

University of Texas McCombs School of Business, Ethics Unwrapped series on Virtue Ethics

 Mark Storm provides very short interesting overviews via Medium:

On wisdom traditions:

As well as Aristotelean virtue ethics, the Blueprint Framework draws heavily on Catholic Social Teaching – Themes of Catholic Social Teaching, Catholic Social Teaching

We wanted to ensure that the thinking that underpinned our work reflected the thinking of other wisdom traditions and was relevant to and resonated with people of faiths and with people of no faith. In 2013 and 2014 we held a series of Interfaith meetings to explore the Blueprint Framework and its relevance to people of different faiths, as well as a number of meetings with humanists.

Mappings/comments on the Framework from different faiths can be found here:


On culture and character:

On plurality: