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In his book Grow the Pie, London Business School’s Professor Alex Edmans shows that companies can create both profit and social value. The most successful companies don’t target profit directly, but are driven by purpose – the desire to serve a societal need and contribute to human betterment and discusses the critical role of collaboration with a company’s investors, employees, and customers.

Leading with purpose and humanity – a conversation with Hubert Joly – in this article Best Buy’s former chairman and CEO reflects on a business’s reason for being by defining it around purpose and humanity, the link to competitive advantage, and managing shareholders and stakeholders during a crisis and beyond.