The ‘Five Principles of a Purpose Driven Business’ act as a call to action and summarise the actions and behaviours that an organization commits to.

It is not an assertion of where an organization currently is but where it seeks to get to. The essence is a commitment to deliver value through explicit purpose and the quality of the human relationships nurtured internally and externally. It is both an organisational and personal challenge. There are many areas of judgement and the accompanying Framework is there to assist.

The Principles in a format you can print and download are available here The Blueprint Principles and Framework

Other People Matter (Solidarity)

Operates true to a purpose that serves society, respects the dignity of people, and so generates a fair return for responsible investors

Enables and welcomes public scrutiny of the alignment between its stated purpose and its actions

Honest and Fair with Customers and Suppliers

Seeks to build lasting relationships with customers and suppliers

Deals honestly with customers, providing good and safe products and services

Treats suppliers fairly, pays promptly what it owes and expects its suppliers to do the same

Openly shares its knowledge to enable customers and suppliers to make better informed choices

Building Trust and Trusted Relationships (Reciprocity)

Considers each person affected by its decisions as if he or she were a member of the decision-maker’s own community

Seeks and provides opportunities for less privileged people

Makes a full and fair contribution to society by structuring its businesses and operations to pay promptly all taxes that are properly due

A responsible and responsive employer

Treats everyone with dignity and provides fair pay for all

Enables and welcomes constructive dialogue about its behaviour in keeping true to its purpose

Fosters innovation, leadership and personal accountability

Protects and nurtures all who work for it to ensure people also learn, contribute and thrive

A Guardian for Future Generations

Honours its duty to protect the natural world and conserve finite resources

Contributes knowledge and experience to promote better regulation for the benefit of society as a whole rather than protecting self interest

Invests in developing skills, knowledge and understanding in wider society to encourage informed citizenship