What makes a good purpose statement

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LinkedIn: Being “Purpose-led” is not about avoiding tough decisions

Charles Wookey, CEO, A Blueprint for Better Business This article was originally published on LinkedIn C...

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Challenging assumptions

Navigating Purpose – provocations for CEOs

Charles Wookey, CEO, A Blueprint for Better Business This introduction was given to an audience of FTSE 100 leaders at a recent Blueprint CEO Forum. A...

Richard Aldwinckle Sustainability Purpose Adviser to Unilever 2002 17

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Piffle or pertinent: Does your company have a meaningful purpose?

Guest writer: Richard Aldwinckle, Sustainability & Purpose Adviser to Unilever, 2002-17 In July 2018 the Financial Reporting Council published a r...