LinkedIn: Being “Purpose-led” is not about avoiding tough decisions
Charles Wookey, CEO, A Blueprint for Better Business
This article was originally published on LinkedIn
C...
What does a ‘good’ purpose statement look like?
Amelia Watts, Communications Manager, A Blueprint for Better Business
Last year Unilever CEO Alan Jope, said to an audience at Cannes Lions:...
Piffle or pertinent: Does your company have a meaningful purpose?
Guest writer: Richard Aldwinckle, Sustainability & Purpose Adviser to Unilever, 2002-17
In July 2018 the Financial Reporting Council published a r...