Combining Profit and Purpose
The Cranfield School of Management and the Doughty Centre for Corporate Responsibility have authored a report for Coca Cola Enterprises entitled:‘Combining Profit and Purpose: A new dialogue on the role of business in society’ .
The report looks at the purpose and responsibility of business now and in the future and considers a number of questions including:
- What is the purpose of business?
- Should business have a social purpose?
- How should a business define its purpose?
The Blueprint for Better Business’ Five Principles of a Purpose Driven Business are mentioned in Appendix Two of the report as an important new tool which can provide a practical framework for companies.