In the last few months, the world has seen: new tariffs and trade wars; announcements from presidents attempting to dictate how other countries govern themselves and their companies; yet another CEO resigning due to inappropriate behaviour; companies grappling with the new Corporate Sustainability Reporting Directive (CSRD) requirements; and, all the while, AI has likely quadrupled in capability in the past fortnight alone.

These rapid and profound shifts are challenging long-held assumptions and beliefs about what a business needs to be in today’s world, generating significant debate. But if we zoom out, it’s clear that the purpose-led business movement has progressed considerably over the past decade.

Our CEO, Sarah Gillard, shares her reflections on how purpose-driven companies are reacting to today’s uncertain landscape – and the opportunities that emerge for businesses, in this piece published by the Beautiful Truth:

Tough Times for the Purpose-driven Movement — The Beautiful Truth