Virginie is a consultant for Blueprint specialising in the SME sector. She is passionate about this sector, its vibrancy and energy, as well as its unique challenges. She has worked with SMEs both as a corporate client during her 11 years at Walt Disney TV international heading up TV research then in programme development and co-productions, as an employee at brand and media research agencies, and as a consultant with a variety of UK and international start-ups and businesses.
She brings her background in ethics, first honed at Disney with a focus on children and family values then developed through her academic and professional pursuits.
Virginie contributes her qualitative, business intelligence and social media research skills as well as her international brand and strategic business development experience to the Blueprint’s SME initiative.
Virginie’s academic background spans France (Sciences Po Paris), the UK (MA in Ethics Heythrop college, merit), and the US (Annenberg School, USC, MA Communications Management, Fulbright scholar). A French national, she has called the UK home for more than 20 years.