Videos & Podcasts

An introduction to Blueprint

We’ve put together a collection of videos which offer an easy introduction to our work. We reccomend these as a good place to start building you understanding about purpose and a great resource to share with others.

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An introduction to Blueprint from Charles Wookey, CEO

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What does it mean for business to be purpose-led?

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What does it mean to be a leader in a purpose-led business?

We have created a  playlist of content from a range of external sources related to purpose -led business.

Charles Wookey interviewed by Sallie Pilot for Blacksun podcast series

“Diving into the concept of purpose with Charles Wookey, CEO of Blueprint for Better Business – a charity that works with large businesses to drive change by helping them become purpose-led. In this episode, we discuss how purpose can be used as a filter to make decisions, the role and commitment of the board and management team to drive change, and how corporate communication can help tell the story around a company’s purpose in a truly authentic way.”

Blueprint Podcasts: The Common Good and The Human Person

Our Blueprint Framework sets out what the common good means in the context of business:

In this podcast Helen Alford explores further what we mean by goods and by the common good:

The dignity of people – just by virtue of being human, is central to our thinking. Our Blueprint Framework sets out what this means in the context of business:

In this podcast Helen explores Blueprint’s thinking about the human person:

About Helen:

Sister Helen Alford, is vice rector of Rome’s Pontifical University of St Thomas Aquinas, and a member of the Pontifical Academy of Social Sciences. After working in industry and earning her PhD in engineering management from Cambridge University, Sister Alford entered the Dominicans and studied theology. She teaches Catholic social doctrine, business ethics and corporate responsibility. Sister Alford has been involved in Blueprint as a advisor since the charity was founded in 2012.