Videos & Podcasts

Purpose - What challenges will the next 10 years bring?

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On May 3rd 2022, Blueprint hosted an event celebrating Blueprint’s work over the last 10 years, welcoming our new CEO Sarah Gillard in person, as we bid farewell to Charles Wookey, our former CEO and now Trustee.
The event featured a panel moderated by Andrew Hill from the FT, with Alison Rose CEO of NatWest Group, Professor Rebecca Henderson from Harvard Business School, entrepreneur, CEO, and writer Margaret Heffernan and Nilesh B. Dosa, Founder of icanyoucantoo. Their conversation about purpose and what we might see in business, and society over the next 10 years was stark, honest, and hopeful.
Thanks to Alison and the NatWest Group team for hosting this event.

An introduction to Blueprint

We’ve put together a collection of videos which offer an easy introduction to our work. We reccomend these as a good place to start building you understanding about purpose and a great resource to share with others.

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Our work - Charles Wookey, Blueprint Trustee & former CEO

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What does it mean for business to be purpose-led?

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What does it mean to be a leader in a purpose-led business?

We have created a  playlist of content from a range of external sources related to purpose -led business.

Charles Wookey interviewed by Sallie Pilot for Blacksun podcast series

“Diving into the concept of purpose with Charles Wookey, CEO of Blueprint for Better Business – a charity that works with large businesses to drive change by helping them become purpose-led. In this episode, we discuss how purpose can be used as a filter to make decisions, the role and commitment of the board and management team to drive change, and how corporate communication can help tell the story around a company’s purpose in a truly authentic way.”

Blueprint Podcasts: The Common Good and The Human Person

Our Blueprint Framework sets out what the common good means in the context of business:

In this podcast Helen Alford explores further what we mean by goods and by the common good:

The dignity of people – just by virtue of being human, is central to our thinking. Our Blueprint Framework sets out what this means in the context of business:

In this podcast Helen explores Blueprint’s thinking about the human person:

About Helen:

Sister Helen Alford, is vice rector of Rome’s Pontifical University of St Thomas Aquinas, and a member of the Pontifical Academy of Social Sciences. After working in industry and earning her PhD in engineering management from Cambridge University, Sister Alford entered the Dominicans and studied theology. She teaches Catholic social doctrine, business ethics and corporate responsibility. Sister Alford has been involved in Blueprint as a advisor since the charity was founded in 2012.