Blueprint is drawn from strong foundations of learning from society including philosophy, faith teachings and social and behavioural science. 

Most people want to quickly get to the practical application of Blueprint – how do I use it? But one of the things that is different about Blueprint is the underlying provenance – understanding this helps those who use Blueprint understand better how to put Blueprint in practice.

Business is about People

Business, like any other part of society, is fundamentally about people. How we think about people – the human person – crucially affects everything we do.  At Blueprint we believe that many of the current problems in business and society have at their root some deep limiting assumptions about what it is to be human. These assumptions can cramp our thinking and limit our imagination of what it is possible to change in ourselves and in the organisations we work in. Some people feel that they are expected to behave differently at work – applying a different set of values to those that they apply in their personal lives – leading them to feel they are living a divided life. Philosophy and faith traditions, together with empirical work in neuroscience and behavioural studies, offer a richer and more realistic view of the human person. Building on this view, we believe it is possible to set out a vision for a wider common good in society, and the positive role of business within it: one where business is a force for good that respects the dignity of people, and, by helping society to flourish thereby makes a sustainable profit.

Two key themes in the Blueprint thinking are our view of the human person and the common good.  Helen Alford talks about each of these in two short podcasts.

the Human Person

The Common Good

Business Dilemmas

Do you feel that you are expected to live a ‘divided life’ – leaving the best of your personal self at the door when you go to work?  Read more

Vocation of the business leader

In 2012 the Vatican responded to the global economic crisis by issuing a reflection on the vocation of the business leader.  Read more

Catholic Social Teaching

Catholic Social teaching (CST) encompasses all the ideas and theories that have developed over the history of the Church on matters of social life… Read more