In spite of the fashion for ‘Purpose’, creating a genuinely purpose-led, values-driven and market-leading business is not for the faint-hearted. In truth, putting people and purpose at the heart of business, with profit as the condition and the outcome (rather than a reason for being), is far harder than it sounds. Creating a healthy human system, in which the view is long-term sustainable high performance and in which the entire value chain is respected, supported and valued, is extremely challenging work!
So, how do you go about this deep, systemic change?
Join us at Meaning Conference for a collaborative workshop session for coaches, consultants and managers working with leaders who are on the path to purpose led organisations.
In the session, Blueprint aims to facilitate robust conversations around what it might take to create genuinely purposeful organisations – drawing on the commonalities of the challenges faced by agents of change.
Examples of challenges we might consider:
- Confronting pie crust purpose (easily made, easily broken) – How do you ensure that you are engaging in a real lasting purpose-led approach rather than simply creating a document that will be filed away.
- Short-termism – How to have an enduring conversation rather than a transactional one
- Issues-based – Delivering a companywide purpose-led approach when hired in response to an organisational crisis, e.g. sexual discrimination or environmental damage