Purpose-led Business: How does HR drive the agenda?

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Dee Corrigan, Head of Corporate Engagement, A Blueprint for Better Business

On 10th September 2019, Dee spoke at the CRF event, Responsible Business: How does HR Drive the Agenda? She explores the power of purpose and the importance of understanding how the way we view other people shapes our workplaces. You can find her presentation here: CRF Presentation – Dee Corrigan – Blueprint

Speakers included Nick Dalton, Unilever, Dee Corrigan, Blueprint for Better Business, David Grayson, Cranfield School of Management, and our own Carmen von Rohr. These post meeting notes provide by the CRF summarise the key messages from the day: Responsible Business: How can HR Drive the Agenda?

Academic Conference Summary

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In September 2016, A Blueprint for Better Business organised 2 events to further understand the role of ‘purpose’ within business.

The Panel Discussion on ‘Purpose and Performance’ was attended by around 150 business professionals, whilst the Academic Conference on ‘Organisations with Purpose’ (held in conjunction with London Business School & the LBS Leadership Institute) was attended by around 50 leading academics.

Professor David Grayson from Cranfield School of Management was in attendance at both events, and has provided an account of his personal reflections. Read it here.

A summary of the papers presented at the Academic Conference can be downloaded here. 


For more leading thinking, read about our work with Academics and check out our other Research & Reports.
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Purpose and Performance – panel event

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Exploring the evidence & testing assumptions

Date & Time: Thursday 15th September 2016, 5.15pm to 7.30pm
Venue: K & L Gates, 1 New Change, London, EC4M 9AF

Is ‘purpose’ just a fad? What does the latest evidence say? To what extent does it drive business performance? How can a focus on purpose help reconnect business and society? Where does financial return sit in relation to purpose?

On the eve of a groundbreaking interdisciplinary academic conference at London Business School presenting the latest empirical research and testing underlying assumptions about people and purpose, this high level panel discussion will explore some key issues and what the latest evidence reveals.

Download the event flyer here.

Living Wage and Beyond

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Written by Kate Fowler

Last week’s event, ‘How to create good jobs in low wage sectors’, organised by Oxfam and the Living Wage Foundation, was an insight into the benefits for both employees and employers not only of the living wage, but also of a general improvement in working conditions.

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Conference 2016

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On the 17th of March we held our conference entitled ‘Blueprint in Action’ attended by over 170 delegates. The speakers were drawn from business and wider society. The conference looked at the practical application of the Blueprint thinking and challenging the underlying assumptions that lead to outcomes that are bad for business and bad for society. Read More

Blueprint in Action Conference – 17 March 2016

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Our next conference will be on 17 March 2016 and will focus on practical examples of how Blueprint is being used by companies. We’ve drawn speakers from business and wider society such as: Accenture Strategy, the CBI, easyJet, Flood Re, Grant Thornton, Harvard Business School, Judge Business School of the University of Cambridge, Oxford Centre for Hindu Studies, The RSA, and Vodafone.

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Our next conference will be on 17 March 2016 and will focus on practical examples of how Blueprint is being used by companies. It will also look at the latest thinking around why people are motivated to make a difference, and its appeal to both to individuals and groups of individuals.

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