Purpose is more relevant than ever

This interview, published in Corporate Comms magazine on 11 April 2023, is a summary of a fireside chat hosted by Helen Dunne at the Corporate Purpose Summit with Blueprint CEO Sarah Gillard.

This is arguably the first generation in humanity where, in trying to make our own lives better, we are knowingly making the lives of the next generation worse. That has never happened before.

This crossroads that we are now at hasn’t really occurred before. As a generation of people with extraordinary skills and resources, expertise and knowledge, information about what is happening in the world, and the ability to look at what’s going to happen in the future, we’ve now got a choice. We can actively say: we don’t like the way this is heading, and we’re going to try to do something about it, and try to create a more positive future. Or we don’t.

It’s binary. That passive acceptance of this thing that is just going to roll on and get a bit worse, that’s still a choice. And that is, I think, where a lot of organisations are. They think We’ll just carry on because the status quo is going to remain. But the status quo is not going to remain.

You can read the full interview here: Purpose is more relevant than ever – CorpComms (corpcommsmagazine.co.uk)