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Charles Wookey, CEO, A Blueprint for Better Business

Read my thoughts in full here

When Blueprint started its work with major companies on purpose in 2014, the first question from many business leaders was why: “Why we should spend time on purpose? What is the business case?”

Now, six years on, the first question is usually how: “We get that purpose matters. How do you do this really well, and how do you assess progress?”

We are learning a lot from the companies we are working with, and a range of thoughtful fellow travellers working in different ways with companies large and small.

Based on our experience this article outlines five don’ts and three dos: