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Soulla Kyriacou

Purpose and culture

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Soulla Kyriacou is COO of A Blueprint for Better Business

Purpose is having a moment. From Larry Fink’s letter to CEOs back in 2018 to the changes in the UK  Corporate Governance Code, and more recently the statement on purpose from the US Business Roundtable. There is now a growing expectation that every business should be clear about its purpose.

Investors can play a significant role in advancing the purpose movement through their investment decisions and active ownership as well as through themselves being purpose-led businesses.

Writing for the Investment Association, Soulla explores the link between purpose and culture.

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