This course is designed to help you consider what might be holding your organisation back from fulfilling its purpose, in particular:

  • The importance of leadership commitment and shared intent
  • Why you might need to think about deepening and further clarifying your company’s purpose
  • The importance of dialogue to continually explore what the purpose means in practice

Time commitment:

15-20 minutes to read

Additional time will be needed for the exercises, to reflect on the questions at the end and to explore the additional content in the Resources section.

The Resources section includes a workshop designed to help a leadership team explore a draft purpose statement.