We help curate and disseminate a growing body of evidence to demonstrate that there is no trade off between a business that is guided and inspired by a purpose that benefits society and long term sustainable performance. We also work with academics to stimulate and collate new and exciting areas of research which explore the relationship between business and ‘purpose’.
The What, The Why and the How of Purpose
A lot of people are talking about the potential of purpose, and a lot remains to be done both to understand what the concept of purpose means and how it works in practice. Through our work, A Blueprint for Better Business has sought to contribute to this conversation and recognise the fundamental importance of this shift.
A report produced by the CMI and authored by, Victoria Hurth, Prof Jaideep Prabhu and Charlie Ebert, is a very helpful contribution to this, giving their own perspective and analysis on a series of in-depth interviews. This white paper aims to help leaders and managers cut through the noise. It combines insights from 18 new in-depth interviews among business pioneers in the field, with analysis from the latest research literature. It gives senior leaders, and indeed managers at all levels, a helping hand in thinking about purpose and what it might mean for their organisation.
You can see the full report here: The what, the why and the how of purpose