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March 2020

What does purpose look like in a crisis?

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Amelia Watts, Communications Manager, A Blueprint for Better Business

Over the last weeks, we have all experienced rapid change in response to Covid-19 and the economic uncertainty we face as a society. We wanted to share just a few illustrative examples of the positive ways in which businesses are responding. We hope this will show how companies can make thoughtful and compassionate decisions in difficult times and we aim to highlight, where we can, the thinking we believe sits behind them around relationships, people, purpose.

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