Trust between business and society remains low. The fallout of the financial crisis and high-profile cases of corporate malpractice continue to call into question the integrity of business and its leaders. Only one in five respondents in the 2014 Edelman Trust Barometer survey believed that a business leader will actually tell the truth when faced with a difficult issue.
A lack of trust is not good for business or people in business. Customer loyalty evaporates; the ability to attract, retain and motivate talent is diminished; and relationships with policymakers inevitably suffer.
The problem is trust between people and business. The heart of the solution, therefore, lies in the relationships and behaviour that connect business and society.