A breakdown of trust

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Trust between business and society remains low. The fallout of the financial crisis and high-profile cases of corporate malpractice continue to call into question the integrity of business and its leaders. Only one in five respondents in the 2014 Edelman Trust Barometer survey believed that a business leader will actually tell the truth when faced with a difficult issue.

A lack of trust is not good for business or people in business. Customer loyalty evaporates; the ability to attract, retain and motivate talent is diminished; and relationships with policymakers inevitably suffer.

The problem is trust between people and business. The heart of the solution, therefore, lies in the relationships and behaviour that connect business and society.

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Why corporate purpose matters

Why corporate purpose matters

The Blueprint movement believes that both better business and the restoration of trust can be advanced by encouraging the growth of purpose driven business.

If a business is genuinely driven by a purpose that serves the common good – and which society can recognise by reference to its own values – society will trust that business to operate fairly, and grant it the freedom to innovate and grow.

A truly purpose driven business

A truly purpose driven business

  • Engages employees: shows employees how they contribute to a worthwhile purpose.
  • Promotes customer loyalty: as the success of the business and society are seen as interdependent.
  • Stimulates creativity: as the business acting true to purpose focuses on innovation to meet needs and solve problems at the service of society.

Blueprint for Better Business has developed Five Principles of a Purpose Driven Business and A Framework to Guide Decision Making. These are drawn from strong foundations of learning from within society including philosophy and faith teachings, supported by social and behavioural science. The Blueprint movement provides a route map to behavioural change. The Principles set out the call to action and the Framework explains how.

The Framework to Guide Decision Making can be accessed at www.blueprintforbusiness.org.

Why join the Blueprint movement

Why join the Blueprint movement

Provides authenticity: alignment to an independent set of Principles demonstrates depth of commitment.

Signals long-term commitment: Commitment to the Principles is a board as well as a senior executive decision and so goes beyond the tenure and tone of any one executive.

Supports a company’s existing purpose journey – the Principles act as a common language to describe the desired outcomes from a purpose journey. They are not intended to replace the way companies are already responding to the challenge of trust in society. They act as an independent guide so that a business can demonstrate its progress to wider society. For employees, understanding the external debate on the positive role their business plays in society reinforces their personal engagement in their company’s journey towards achieving its stated purpose.

Enables greater impact through collective action – it is difficult for one pioneering company alone to change the negative perception of business. A movement that works across all business sizes and sectors, can change the conversation about the positive role business plays in society. The Blueprint movement achieves this through a common platform that connects self identified companies and investors, and other institutions within wider society, enabling shared learning about openness to dialogue, positive actions, behaviours and outcomes.

What does joining mean?

While association with the movement is free, organisations should expect to:

  • Acknowledge being a part of the Blueprint movement
  • Draw up a purpose statement consistent with the Principles
  • Commit to the Principles and embed the required behaviours
  • Be open about progress by publishing appropriate information that enables public scrutiny of the alignment between their stated purpose and their actions
  • Hold a board discussion at least once a year where delivery of operations and profit aligned to the purpose is reviewed

Businesses who align to the Blueprint movement will take these actions at a speed and scale with which they are comfortable – It is a journey, not a destination.

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The Key Aspects We Covered

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Sam Test Progress

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