The Future of Purpose Driven Business

By 07/11/2014Events, Video

John Kay discusses the Future of Purpose Driven Business pulling in perspectives from lawyers, economists, management consultants, anthropologists, linguistic and moral philosophers and environmental scientists. In his distinctive and insightful way he talked about topics from trust and transparency to the legitimacy of business.

He started by dispelling the myth that a business’s purpose is to make money for shareholders then moved on to the varying purposes of businesses from the different perspectives  concluding that “making a profit is no more the purpose of business than breathing is the purpose of life”.