LinkedIn: Being “Purpose-led” is not about avoiding tough decisions

By 30/04/2020Blog, External Content

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Charles Wookey, CEO, A Blueprint for Better Business

Read my thoughts in full on LinkedIn

Being purpose-led is not about avoiding tough decisions. It is about accepting and naming the difficulties and the struggle, bringing people into a decision making process, even if it is one that involves loss and sacrifice, and especially when there is acute uncertainty.

This article explores how being purpose-led can help businesses navigate the acute challenges they face now. And why it should not be misunderstood as just being ‘nice’. I hope you find it helpful and welcome your thoughts.