Seeks and provides opportunities for less privileged people
- Are there clear and recognisable efforts to provide meaningful work and / or career opportunities to those with limited access to opportunities?
- Are there clear imperatives to innovate to bring goods and services within the prudent reach of a wider audience?
- Some major companies work with ex-convicts, helping to re- integrate these people into society by proving them steady income and support.
- One retail company, when opening a new supermarket in an area with high unemployment rates, opened a training centre for local people so that they were ready to start work for the company when the supermarket opened.