Building Trust and Trusted Relationships (Reciprocity)

Seeks and provides opportunities for less privileged people

  • Are there clear and recognisable efforts to provide meaningful work and / or career opportunities to those with limited access to opportunities?
  • Are there clear imperatives to innovate to bring goods and services within the prudent reach of a wider audience?
  • Some major companies work with ex-convicts, helping to re- integrate these people into society by proving them steady income and support.
  • One retail company, when opening a new supermarket in an area with high unemployment rates, opened a training centre for local people so that they were ready to start work for the company when the supermarket opened.