The ‘Five Principles of a Purpose Driven Business’ are a picture of what an organisation that is guided and inspired by a purpose that serves society might look like.
It sets out where an organisation seeks to get to rather than where it is, and is not intended to be exhaustive. There are many areas of judgement and the accompanying Framework is there to assist.
The Principles in a format you can print and download are available here The Blueprint Principles and Framework
From this page you can explore the principles and read: exploratory questions, examples of good practice, examples of bad practice, and how each sub-principle maps to the framework.
Seeks to build lasting relationships with customers and suppliers
Deals honestly with customers, providing good and safe products and services
Treats suppliers fairly, pays promptly what it owes and expects its suppliers to do the same
Openly shares its knowledge to enable customers and suppliers to make better informed choices
Considers each person affected by its decisions as if he or she were a member of the decision-maker’s own community
Seeks and provides opportunities for less privileged people
Makes a full and fair contribution to society by structuring its businesses and operations to pay promptly all taxes that are properly due
Treats everyone with dignity and provides fair pay for all
Enables and welcomes constructive dialogue about its behaviour in keeping true to its purpose
Fosters innovation, leadership and personal accountability
Protects and nurtures all who work for it to ensure people also learn, contribute and thrive
Honours its duty to protect the natural world and conserve finite resources
Contributes knowledge and experience to promote better regulation for the benefit of society as a whole rather than protecting self interest
Invests in developing skills, knowledge and understanding in wider society to encourage informed citizenship