The ‘Five Principles of a Purpose Driven Business’ are a picture of what an organisation that is guided and inspired by a purpose that serves society might look like.

It sets out where an organisation seeks to get to rather than where it is, and is not intended to be exhaustive. There are many areas of judgement and the accompanying Framework is there to assist.

The Principles in a format you can print and download are available here The Blueprint Principles and Framework

From this page you can explore the principles and read: exploratory questions, examples of good practice, examples of bad practice, and how each sub-principle maps to the framework.