A blueprint for better business
Uniting Corporate Purpose and Personal Values to Serve Society
We encourage businesses to define and operate to a purpose that serves society and respects the dignity of people, and to nourish a culture through which behaviours needed to deliver that purpose can flourish.
At the core of the Blueprint are Five Principles of a Purpose Driven Business and A Framework to Guide Decision Making. These together provide a route map to behavioural change.
These tools are attuned to real business needs. They are drawn from strong foundations of learning from society including philosophy, faith teachings and social and behavioural sciences. They put the human person at the centre of business and society, naturally connecting business behaviours and the needs of society.
The Blueprint movement is anchored in an independent charity – the Blueprint Trust. We are not a membership organisation, kite-mark or a compliance body. Association with the movement is voluntary and free. We are not funded by business, but by charitable foundations and individuals. Our work is not about compliance or regulation but about stimulating and energizing positive behavioural change.