Enables and welcomes constructive dialogue about its behaviour in keeping true to its purpose
- To what extent are there opportunities to challenge actions and behaviours around pursuit of the purpose and also the authenticity of purpose in relation to practices behaviours?
- To what extent are actions – personal and organization wide – explained in relation to appropriateness in pursuit of the purpose?
- A clothing brand took very seriously the allegations that the duck down in its supply chain was collected in a way that caused great distress to the ducks. Within two years the charity that was originally critical had given the company one of its highest acclaims for ethical sourcing of duck down.