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The Purposeful Company

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The Purposeful Company: Policy Report – Blueprint Statement

A Blueprint for Better Business warmly welcomes the publication of The Purposeful Company: Policy Report. We are glad to have been involved as contributors in this important project.

The opening two sections of the report describe the core beliefs and aims. They also describe what a purposeful company is, and why purpose is so important. The essential point, which is foundational also for our work at Blueprint, is the recognition that a purposeful company is fundamentally oriented to serving society, and where profit is seen as the outcome not the purpose. As the report states: “The purposeful company contributes meaningfully towards human betterment and creates long term value for all stakeholders”. A company is more than a web of transactions. It is a human community whose flourishing depends on, and is partly constituted by, the quality of relationships with employees, customers, suppliers and wider society. Read More