Soulla Kyriacou is COO of A Blueprint for Better Business
Purpose is having a moment. From Larry Fink’s letter to CEOs back in 2018, to the changes in the UK Corporate Governance Code , and the recent statement on purpose from the US Business Roundtable. There is now a growing expectation that every business should be clear about its purpose.
Investors can play a major role in advancing the purpose movement through their investment decisions and active ownership as well as through themselves being purpose led businesses.
In this article for the Investment Association, Soulla explores the link between purpose and culture. To read it in full click here: Purpose and culture – Soulla Kyriacou – Investment Association