Better Business Initiative

By 27/09/2013Survey

Richard Edelman has written about the Blueprint for Better Business Initiative following a recent meeting he attended with a group of top UK CEOs.

He writes.. “Expectations of business have changed dramatically. Strong financial performance and making excellent products are no longer the sole factors determining success or driving stakeholder trust for a business. The world has evolved, but few businesses have and this is a problem.”

Click here to read the full piece.