Blueprint is rooted in the following beliefs

  • Profit is not the purpose of business but rather one outcome of a well run business that makes a positive contribution to society through goods that are good and services that serve.
  • That people are not solely self interested but naturally care about the quality of their relationships at work and through work which makes a positive contribution to society.
  • Businesses can be a force for good.

Charles explains our view of the purpose of business and what motivates people.

Something was broken in the relationship between business and society – Charles explains how Blueprint came about.

How Blueprint came about

In 2011 a group of senior business leaders approached the Archbishop of Westminster as they felt that the principles of Christian moral and social teaching, and in particular the tradition of Catholic Social Thought, could help bring about change in business.

This led to discussions on the role of business in society. One concern was that the current focus in business was business competence – is it legal rather than is it right,  and that some people were experiencing a “divided life“ – where they felt they were expected to leave  the best of their personal values and morals formed outside the workplace at the door when at work.

A small group was formed – initially as an initiative sponsored by the Archbishop. The group recognised two aspects of the current debate.

  • The discussion of business purpose – how businesses should have a corporate purpose which benefits society as well as delivering a financial return.  This goes much further than corporate social responsibility initiatives – the purpose should direct what the business does and all its activities should be aligned to this purpose.
  • How many people speak of being asked to live the divided life mentioned above. The best businesses seek to encourage their people to bring their best values to work with them, no matter how these values have been formed.

These issues are linked – once a business is clearer about its purpose beyond delivering a financial return, then it can and should be more overt about not just the competencies but also the character of the people needed to deliver that purpose.

So the aim of the initiative became:

Uniting Corporate Purpose and Personal Values to Serve Society

A conference was held in 2012 which explored how corporate culture has become skewed, or perceived to be skewed, in one direction: towards the pursuit of short-term financial gain at the cost of personal dignity and the long-term benefits  to business and society. The conference explored what a new blueprint might be that will allow a culture to flourish that better serves us all.

Following the conference a wider group of people became involved in developing the thinking and approach of  Blueprint. Various working groups were formed with representatives from a wide range of businesses,  NGOs, investors, academics, different faiths and other groups who work with business. The Framework to Guide Decision Making had been drafted for the conference and this was refined to take into account input from the wider group.  This wider group fed into the development of  Five Principles of a Purpose Driven Business which were finalised in 2014.

An independent registered charity

It was always clear that, whilst drawing on the wisdom of society including philosophy and faith, Blueprint needed to be independent both of business and any other institution including any Church.  Accordingly, in 2014 The Blueprint Trust was established as a limited company and registered charity. The charitable purpose of the trust is “the advancement for the benefit of the public of the civic responsibility and good citizenship by promoting responsible standards in business“.

To ensure its permanent independence from business, the Blueprint Trust determined from the outset that it should be funded from charitable foundations and not take any membership fees or consultancy income from businesses.

Our  Trustees and Advisory Council reflect representation from both business and wider society .

Business Dilemmas

Some people speak about being asked to live a ‘divided life’ where they are asked to leave their personal values at the door when they go to work… Read more

The Provenance of Blueprint

The Blueprint tools are drawn from strong foundations of learning from society including philosophy, faith teachings and social and behavioural science…Read more

Faith in Business

In developing Blueprint we explored the extent to which faith teachings could contribute to ‘better business’….Read more

Blueprint is an independent charity. Our work is about stimulating and energising a different way of thinking and behaving in business. We are not a membership body, consultancy, kite-mark or a compliance body.  We are independent from any stakeholder group and are not funded by business but by donations from charitable foundations and individuals.