Written by Charles Wookey
Blueprint for Better Business challenges companies to be a force for good and contribute to a better society. Such a system is fundamentally about delivering a basic social contract comprised of relative equality of outcomes; equality of opportunity; and fairness across generations. Blueprint’s Five Principles provide guidance for businesses and reflect the foundations needed for responsible business: honesty and fairness; good citizenship; responsible employment; guardians for future generations; and a purposeful business that delivers long-term sustainable performance.
Mark Carney, Governor of the Bank of England, July 2018
If any one word sums up the pervasive societal distrust of big business, it is “unfairness”. Whether the issue is pay, tax, environmental harm or the growing share of corporate earnings going to capital rather than labour, this word underlines a now chronic dis-ease.