Written by Amber Marquand
Just 44% of millennials think business leaders are making a positive impact on the world.[i]
Before starting my internship at Blueprint, I, like the majority of my peers, found it easy to be cynical about what businesses define their role as being in society and questioned businesses commitment to making a positive impact. In particular the ubiquitous corporate mission ‘to make the world a better place’, which seems both vague and non-committal.
However, one of my tasks at Blueprint has been tracking the different companies that claim to be led by their purpose and benefit society. Through this research I have discovered that there are a handful of companies, a significant majority being start-ups, which do care about things such the environment, the treatment of their people, pay, the community they do business in, and so on.