About Us

A Blueprint for Better Business

The aim of the initiative is to encourage and embed behaviours that promote the common good of society and human dignity, within business. We do this by rallying business leaders to explore the need for change and how a rediscovery of corporate purpose and a focus on personal values might best be brought together in the service of society. 

We have developed 'Five Principles of a Purpose Driven Business' which act as a call to action and summarise actions and behaviours that an organization commits to.  These are accompanied by a ‘Framework to Guide Decision Making' which is designed to assist in the interpretation of the behaviours and provides a link to the underlying provenance from which the Five Principles are drawn.

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