Better Business Better Society

Uniting Corporate Purpose and Personal Values to Serve Society



Our “Five Principles of a Purpose Driven Business” and “A Framework to Guide Decision Making” provide a route map to behavioural change.  The Principles set out the call to action and the Framework explains how.


Being part of a movement means that you can learn from others going through the same process: from reviewing and embedding your purpose through to encouraging the behaviours necessary for people to be true to that purpose when making decisions.


At the heart of the Blueprint is that business should operate true to a purpose that serves society and respects people

Blueprint in Action

On the 17th of March we held our conference entitled ‘Blueprint in Action’ attended by over 170 delegates. The speakers were drawn from business and wider society. The conference looked at the practical application of the Blueprint thinking and challenged the underlying assumptions that lead to outcomes that are bad for business and bad for society.

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Purpose and Performance: research into the link between operating true to a purpose and financial performance.

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Business as a force for good

The Blueprint movement is about challenging business to be a force for good. We do this by encouraging companies to operate to a purpose that respects people and contributes to a better society, thereby delivering long term sustainable performance.

We have developed practical ways to help businesses of all sizes to be truly purpose driven.

We work with both business and wider society to help, support and challenge business to create a better society for all and in so doing create more sustainable businesses.

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Blueprint Trust is a registered charity. We do not charge for our services. We are funded by donations from charitable foundations and individuals and do not accept donations from business.

If you would like to support our work then please click the donate button below.

Immersion Workshops

We run 2 day residential workshops designed to give participants a deep understanding of the Blueprint and insights into how to uncover the Purpose of their own organisations… Read more

Coaches and Consultants Network

We are building an active network of coaches and consultants who have an affinity with the Blueprint and who want to use it in their work … Read more

Work with SMEs

We have developed workshops specifically aimed at small and medium sized enterprises to take into account their specific issues and challenges … Read more

Who are we?

The Blueprint movement is anchored in an independent charity – the Blueprint Trust.  Our work is not about compliance or regulation… Read more

Our Team

Our team is made up of a small group of paid staff, a group of volunteers who act as senior advisors and the Trustees of the Blueprint Trust …
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The Blueprint initiative is rooted in two beliefs: that business has the ability to do tremendous good and that the values of society should shape the values of business…
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