About Us

A Blueprint for Better Business?

The aim of the initiative is to rally business leaders to explore the business need for change and how a rediscovery of corporate purpose and a focus on personal values might best be brought together in the service of society.  We have developed 'Five Principles of a Purpose Driven Organisation' which act as a call to action and summarise actions and behaviours that an organization commits to.  These are accompanied by a Framework to Guide Decision Making' which is designed to assist in the interpretation of the behaviours and provides a link to the underlying provenance.

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