CMI Report: The What, The Why And The How Of Purpose


How can investors tell if a company is genuinely purpose-led?


Challenging business to be a force for good


Better Business: Better Society


Business as a force for good

The Blueprint movement is about challenging business to be a force for good. We, as an independent charity, are a catalyst for change. We exist to inspire and encourage companies to operate to a purpose that respects people and contributes to a better society: thereby delivering long term sustainable performance.

We believe there is positive potential for business across all sectors and sizes, but to maximise our impact we focus primarily on large companies that can spread the word. However, whilst we challenge and encourage senior corporate leaders to create positive and sustainable outcomes: we also collaborate with individuals from wider society, investors, NGOs, academics, coaches and advisors, in order to further our thinking and embed the movement.


Our Five Principles of a Purpose Driven Business set out a call to action, whilst our Framework to Guide Decision Making provides a route map to behavioural change.


Share successes and learn from others. The journey to embedding your purpose and encouraging the right decision-making behaviours is better taken together.


Stemming from collective wisdom and intellectual rigour; the heart of Blueprint is the idea that businesses should operate true to a purpose that serves society and respects people.

Purpose and Performance: research into the link between operating true to a purpose and financial performance.

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Fulfilment at Work

Are you fulfilled at work? Many of us are not. We utilised the Blueprint Principles & Framework to come up with 10 small actions that any person could take. Whether it’s about reflecting more, managing differently, pushing out of your comfort zone or speaking to new types of people – there are plenty of little things that can be done to feel more fulfilled.

We pulled all of our tips and tricks together into a handy little guide – filled with articles, podcasts, videos and images to bring it all to life.

Read it here

The Blueprint Trust is a registered charity. We do not charge for our services. We are funded by donations from charitable foundations and individuals and do not accept donations from business.

If you would like to support our work then please click the donate button above.